Robertson Publishing

Robertson Crest

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~ Client / Author's Checklist ~

What we'll need from you to complete your book publication:

Signed Agreement

A copy of the nonexclusive agreement can be found in the Toolkit section.

Author Biography

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An author biography (50 word-count limit) can be included in your book, placed on this Web site or provided to book wholesalers and retailers.

Information About Your Book

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Title
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Subtitle (optional)
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The Byline (optional): lists the author's name and may include credentials, affiliations (usually for nonfiction titles) or previous titles.
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Quote (optional): an endorsement or excerpt from a review.
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A Copy line (optional): a headline highlighting a unique or special feature about the book.
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Reading Line (optional): line of text giving the reader additional detailed information about the subject and contents of the book, in addition to the subtitle. For example: A Step-by-Step Guide to...
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Bullet Points (optional): key words, phrases or even short chapter titles from the book that detail the contents in an easy-to-read format. For example:
  • Enjoy your job
  • Relieve stress
  • etc.
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Cover Copy Level of Importance. Sometimes an author's name is more important and should be more prominent than the title. For example, if you are widely recognized on the lecture circuit, you might want your name more noticeable at first glance. On the other hand, if you have a catchy title, that should be featured.
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Author name exactly as it should appear on the cover of your book. If applicable, enter a pseudonym or pen name.
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Co-author name, if applicable, exactly as it should appear on the cover of your book.
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A book description consisting of approximately three to four paragraphs describing the overall content of your book. This is intended for reference only and will not appear on the book.
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Original year of copyright and the years of publication of any subsequent editions that appeared on the copyright page of the book. For new manuscripts, use the current year. Please note: We place the proper U.S. copyright notice in the front of each book but do not register the copyright on behalf of the author. It is the author's choice and responsibility to register the book with the U.S. Copyright Office.

Marketing Copy

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The keynote or "elevator pitch" should consist of one or two sentences (25 word-count limit), which succinctly tell readers what the book is about and why they should buy it.
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The back cover copy, a brief overview of the book, that entices the reader to browse and purchase the book. The ideal length should be 150 to 200 words.
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Key search words that will help people find your title when using bookstore computers.

Target Market

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The target age group for your primary readers.
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The genre: fiction, nonfiction, poetry, etc. (See Toolkit section for list.)
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The category of your book chosen from a list of general topics. (See Toolkit section for list.)

Photo & Illustrations

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The cover photo and illustration files including the exact credit lines are required if we are creating the cover for you. We cannot use images without permission from the original artist.
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Author photo (optional) for use on the back cover.

Your Files

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A completed, proofread and edited manuscript in PDF Format. Total pages must be evenly divisible by four.
If using InDesign or Acrobat select the PDF/X-1a format. If you are using another software application the format is commonly known as a "Press Ready" PDF.
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Cover design in PDF Format. All photo and illustration files imbeded in the PDF should have been scanned at 600 dpi resolution and converted to CMYK. All colors will be converted to process on the fly during printing; if you have RGB colors in your document they may convert in ways that you do not anticipate. The Cover design consists of the back cover, the spine, and the front cover, and should all be on one page. The Cover must match the dimension of the final trim size, plus an 1/8" bleed all around. It is not advisable to use borders on your cover.
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The author photo in TIFF (.tif) file format, CMYK, at 600 dpi resolution, 1"x1.5" printed size.
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A separate file for each photo or illustration that will be placed on the cover of the book. Each file should be CMYK Color or Grayscale, at 600 dpi resolution.

Note: While it is mechanically possible to "up-rez" a file to a higher DPI, all you really get is more pixels, which are not any better than the ones you started with. If your photos are low resolution, you should re-take the photos. If they are illustrations, they should be re-drawn.

Robertson Publishing • 59 North Santa Cruz Ave., Suite B • Los Gatos, California 95030 USA
Affordable Publishing & Print-on-Demand Books
408-354-5957 or Toll Free 888-354-5957
The publisher you can talk to.

Copyright © 2007 Robertson Publishing - All Rights Reserved Worldwide

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