Robertson Publishing

Robertson Crest

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~ Client / Author's Checklist ~

What we'll need from you to complete your book publication:

Signed Agreement

A copy of the nonexclusive agreement can be found in the Toolkit section.

Author Biography

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An author biography can be included at the end of your book. A shorter version can be on the back cover. It can also be provided to book wholesalers and retailers.

Information About Your Book

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Title
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Subtitle (optional)
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The Byline (optional): lists the author's name and may include credentials, affiliations (usually for nonfiction titles) or previous titles.
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Quote (optional): an endorsement or excerpt from a review.
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A Copy line (optional): a headline highlighting a unique or special feature about the book.
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Reading Line (optional): line of text giving the reader additional detailed information about the subject and contents of the book, in addition to the subtitle. For example: A Step-by-Step Guide to...
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Bullet Points (optional): key words, phrases or even short chapter titles from the book that detail the contents in an easy-to-read format. For example:
  • Enjoy your job
  • Relieve stress
  • etc.
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Front Cover Copy Level of Importance. Sometimes an author's name is more important and should be more prominent than the title. For example, if you are widely recognized on the lecture circuit, you might want your name more noticeable at first glance. On the other hand, if you have a catchy title, that should be featured.
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Author name exactly as it should appear on the cover of your book. If applicable, enter a pseudonym or pen name.
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Co-author name, if applicable, exactly as it should appear on the cover of your book.
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Back Cover Copy Level of Importance. Think of your back cover text as your book's movie trailer. It needs to grab a potential reader's attention right away.
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Back Cover Headline: A sentence or phrase at the top of the back cover that catches the attention of the reader so that he/she continues to read the book description. (This will be submitted to Amazon.)
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A book description a few paragraphs describing the overall content of your book. (This will be submitted to Amazon.)
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Original year of copyright and the years of publication of any subsequent editions that appeared on the copyright page of the book. For new manuscripts, use the current year. Please note: We place the proper U.S. copyright notice in the front of each book but do not register the copyright on behalf of the author. It is the author's choice and responsibility to register the book with the U.S. Copyright Office.

Marketing Copy

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The keynote or "elevator pitch" should consist of one or two sentences (25 word-count limit), which succinctly tell readers what the book is about and why they should buy it.
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The back cover copy, a brief overview of the book, that entices the reader to browse and purchase the book.
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Key search words that will help people find your title when using bookstore computers.

Target Market

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The target age group for your primary readers.
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The genre: fiction, nonfiction, poetry, etc. (See Toolkit section for list.)
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The category of your book chosen from a list of general topics. (See Toolkit section for list.)

Photo & Illustrations

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The cover photo and illustration files: credit lines (attribution) are required if you are using someone's photo/illustration. We cannot use images without permission from the original artist.
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Author photo (optional) for use on the back cover.

Your Files

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A completed, proofread and edited manuscript in PDF Format. Total pages must be evenly divisible by two.
If using InDesign or Acrobat select the PDF/X-1a format. If you are using another software application the format is commonly known as a "Press Ready" PDF. If you are using Microsoft Word and cannot generate the PDF give us a call.
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Cover design in PDF Format. All photo and illustration files imbeded in the PDF should have been scanned at 300 dpi resolution and converted to CMYK. All colors will be converted to process on the fly during printing; if you have RGB colors in your document they may convert in ways that you do not anticipate. The Cover-spread layout consists of the back cover, the spine, and the front cover, and should all be on one page. The combined cover layout must match the dimension of the final trim size, plus an .125" bleed on all edges. It is not advisable to use borders on your cover.
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The author photo in JPG or TIFF (.tif) file format, CMYK, at 300 dpi resolution at 1"x1.5" printed size.
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A separate file for each photo or illustration that will be placed on the cover of the book. Each file should be CMYK Color or Grayscale, at 300 dpi resolution.

Note: While it is mechanically possible to "up-rez" a file to a higher DPI, all you really get space between the pixels, which are not any better than the ones you started with. If your photos are low resolution, you should re-take the photos. If they are illustrations, they should be re-drawn.

Robertson Publishing • Fremont, California USA
Book Publishing — Affordable and Collaborative
510-573-6625 or Toll Free 888-354-5957 (Outside California)
The publisher you can talk to.

Copyright © 2007-2017 Robertson Publishing - All Rights Reserved Worldwide

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