Robertson Publishing

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The Publishing Process


Your publication doesn't have to be a large doorstop; it could be a small booklet with just a few pages.  There are many commercially successful authors that have produced nothing but booklets or small books their entire lives.  Think
Elizabeth Barrett Browning, Antoine de Saint-Exupéry, or Hewlett-Packard and you'll get the idea. So don't let the size of your manuscript hold you back, it's what is inside the cover that counts.


Publishing a book has never been easier, and we are making it affordable.  With Print-on-Demand technology, you can publish a perfect bound or case bound book in black and white or color at a fraction of what it cost just a few years ago. 

We are an expert at producing low cost, high quality books for resale or distribution.  We know the ropes and we can coach you on how to get your book done.  With our system you can produce just a few books or as many as you need at an affordable cost, you can make changes to your book after its been published, and you can reorder in small or large quantities.

Every author has a vision or goal:
a. Personal publications
Family history - genealogy
Memoir writing - legacy
Poetry, short stories
Classroom fundraising booklets
b. Commercial publications
Fiction/Nonfiction
Cookbook
How-To booklet
Mystery/Science Fiction
Technical and Company publications, such as HR booklets
Every book has a life of its own:
1.
Concept
2.
Manuscript
3.
Editing
4.
Review
5.
Editing
6.
Typesetting
a.
Book Design
Size and shape
Cover and/or dust jacket
Fonts, leading, spacing, chapter transitions
Decorative elements, page numbering
Photos and illustration placement and keylines
b.
Text layout
c.
Photo and/or illustration scanning and placement with captions
d.
Title pages and Table of Contents
e.
ISBN and Barcode, Copyright, Library of Congress
f.
Index
7.
Next-to-last edits (typo corrections, etc.)
8.
Copies for review by author and people of influence
9.
Changes (if needed) or adding testimonials from people of influence to book cover
10.
Manufacturing and initial shipment to client
11.
Posting the title at RobertsonPublishing.com
12.
Author advertising using postcards, bookmarks, or RP's Book-in-a-Booklet
13.
Posting the title on Amazon, Baker & Taylor, Ingram Books, Bertram's, and Barnes & Noble
14.
Sales and order fulfillment by Robertson Publishing and/or Author
15.
Royalty Payments and/or Profit
16.
2nd Edition


Have You Ever Considered Writing...
A Book About Your Business
Your Biography or Memoir
A Self-Help Book
If you own or manage a business, one of the best things you can do for yourself and for the business is to write a book. This is a more effective form of advertising and promotion than any newsletter or brochure could ever be. As an author, you achieve a credibility and stature that only few business people attain.
You don't have to be rich or famous to write an interesting, successful biography or memoir. If you have the ability to be brutally (or even humorously) honest about yourself, people will read it. They'll read it because the truth about anyone's life...the unvarnished and detailed truth...is endlessly fascinating.
What section of the bookstore rings up the highest sales? You got it, the Self-Help Section. It started about 30 years ago and continues today with such best sellers as 'The New Think & Grow Rich' and 'Chicken Soup for the Soul'. If you've got a book about how to make people healthier, wealthier or happier, it will sell!

Seasoned Collector: Readers moved by story of a handmade book
By Steven Wayne Yvaska
04/28/2007

I'm lucky. Most everything I write elicits a favorable response from faithful readers. But no column has had as much of an emotional impact as the one I wrote last month to celebrate St. Patrick's Day. In fact, I'm still hearing from folks.

The column ("A St. Patrick's Day gift, from one sister to another," March 17) told the tale of my dearest piece of St. Paddy's memorabilia - a lovingly handcrafted book from a bygone era. The pages reveal a poem about Ireland written in longhand and illustrated with vintage postcards. Quite a few readers, including Ruth Roller of Los Altos, believe the work to be a unique, sweet, sisterly tribute.

In her handwritten note, Roller said, "personal gifts that people made in the past are more beautiful and treasured than ones bought today." She went on to say, "I have several from different members of my family that I dearly treasure. Thanks for the article and the walk down Memory Lane."

I asked readers who knew anything about Annie Cowan Sangster, the book's creator, to contact me. Laverne Bornschlegel from Mountain View, among other curious readers, called or wrote to see what I learned about the woman who had assembled such a remarkable keepsake.

To my great surprise and everlasting thanks, Sharon Hoyt - a genealogist living in the San Jose area - took it upon herself to do some research. In the first of a series of letters to me Hoyt said, "I enjoy your columns each week, but this morning's story on the St. Patrick's Day book given to Ethel Cowan by her sister Annie particularly piqued my interest. What a great story, and a beautiful book as well."

Hoyt graciously researched the history of the Cowans. Annie's father, Robert H. Cowan, was born about 1832 in either Ireland or Scotland. He moved to Canada where he married Lydia Peer, Annie's mother, in 1861.

The couple and the first of their two children, including Annie, moved to the United States in the 1860s. The family added three more children after settling in California. From additional information Hoyt provided, it's likely that relatives remain in the Bay Area. I will follow through on her leads and keep you posted.

The most loving response to the column came from Beth Moore of Rio Del Mar. Moore told me how much she enjoyed the story, and said she was glad I was carefully guarding the fragile piece of ephemera.

Moore continued by telling me about the untimely death of her beloved daughter Carole from cancer. Moore told me about the frequent times the pair went hunting for antiques.

Moore said she "wanted to get her daughter's treasures to where they needed to be." And she insisted I take care of Carole's postcards despite my pleas to keep them in the family. We agreed to meet later that week.

It was tough to remain strong as Moore tenderly placed a small parcel in my hands. Moore said, "Carole kept these wrapped in archival paper. She took good care of her things." I undid the package and gently held Carole's holiday postcards. On the top of the pile were two issued for St. Patrick's Day. Their bright green hues as vivid as the day they were made nearly a century ago.

Together we looked at the postcards as well as a group of trade cards (advertisements) Moore wanted me to have. I knew this brave woman fought back tears as she remembered those happy days spent with her daughter.

As I thanked Moore for the precious gift, a quote my wise grandmother repeated now and then over her long life came to mind. Grandmother said, "And if my ship goes from your sight, it doesn't mean the journey ends. It only means the river bends."

Contact Steven Wayne Yvaska at syvaska@mercurynews.com or (408)920-5986. Fax (408)288-8060.


We reprinted this touching article because we felt it tells a story of how family legacy can be created in a wonderful way.
Thoughtful books and personal items are always treasured.~ Robertson Publishing

Robertson Publishing • 59 North Santa Cruz Ave., Suite B • Los Gatos, California 95030 USA
Affordable Publishing & Print-on-Demand Books
408-354-5957 or Toll Free 888-354-5957
The publisher you can talk to.

Copyright © 2007 Robertson Publishing - All Rights Reserved Worldwide
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